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About Us

W E L C O M E   T O  T H E  C R A F T

Hey Ghoul Hey! My name is Danielle and I am the boss lady and dreamer behind The Floral Craft. I am so lucky to be pursuing my dream of becoming a florist and even running my own retail studio. On a full moon night, you will find me conjuring up lush, unique and modern style flowers for weddings and special events. We dream in deep contrasting tones with opulent colors to create a hauntingly beautiful design. Floral and Fauna continuously inspire us of all things nature and reminds us of their true beauty in life.

We love all things dark and beautiful. We have an obsession over oddities, antiquities and natural world offerings. In our retail location you will find potent incense, taxidermic butterflies in frames, hand picked plants with macrame hangers, handmade sage for burning, crystals like amethyst and quartz, air plants and terrariums. We even hand make everything in our Apothecary section. We hand dry flowers that don’t sell in our shop and re-use the petals in our signature bath bombs, along with organic ingredients.

With our love for the macabre mixed with floral design, how can we not be different? Our base color is always dark and if we can mix beautiful tones of burgundy, mauve, burnt orange and emerald green together then we are making some magic. I want to give the industry something new and different than what you see in bridal magazines and all over Instagram. We like to step outside the box and create unique styles for our alternative customers. 

So Devour In Our Magic, And Welcome To The Craft

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